Reach your contacts effectively

Local SEO service

Local SEO is a crucial element in positioning yourself at the top of search results in your target geographic area, such as your city or region.

When users search for products or services similar to yours, a well-structured Local SEO strategy, combined with Google's Local algorithm, will allow you to increase orders and attract more visitors to your physical shop.

With Local SEO, you can capitalise on the thousands of users searching for local information, such as 'restaurants near me', 'sports shops in the area', 'where to buy books' and the like.

This approach allows you to connect directly with your local community and become a top choice for customers near you.

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What are the benefits of local SEO?

The benefits of local search engine optimisation, commonly known as local SEO, are many and highly relevant for companies operating in specific geographic areas.

First of all, local SEO increases a company’s visibility in geographically relevant searches This means that when a user searches for a service or product in your area, your company will appear among the first results, thus increasing the likelihood of attracting genuinely interested customers.

Another key aspect is increasing credibility and authority. Being well positioned in local search results conveys an image of reliability and rootedness in the area, key factors in gaining the trust of local customers.

Moreover, local SEO allows for greater customisation in customer interactions. By analysing local searches, companies can tailor their offers and communications to the specific needs and preferences of their target audience, thus creating a closer bond with customers.

Not only is local SEO often associated with a high conversion rate. Geolocalised searches tend to be made by users with a concrete purchase intention, which means that website visits are more likely to turn into actual sales or qualified leads.

Local SEO is an essential tool for companies aiming to consolidate and expand their presence in a given territory, offering concrete benefits in terms of visibility, credibility, customisation and conversion.

Boost your leads and conversions

Unlike traditional SEO, which focuses on national positioning, Local Search SEO aims to position your business in a specific geographical context.

Google, via Google My Business, employs the local algorithm based on three basic criteria: proximity, importance and relevance.

The main objective is to reach users in the vicinity of your shop, encouraging them to interact online with your site and ultimately make a purchase.

This approach is valid not only for online sales, but also for attracting customers to your physical shop. According to Google research, 76 per cent of users searching locally visit a shop within a day of their search.

By adopting a well-defined and structured Local SEO strategy, even small businesses can achieve excellent visibility, increasing both leads and conversions.

In a local context, a small business can distinguish itself from a large national brand, which generally focuses on broad keywords and corporate branding strategies.

This local advantage allows small businesses to compete effectively by harnessing specific knowledge of their local area and target market.

How does local seo work?

We will develop a Local SEO strategy tailored to your business, regardless of its size. The goal is to increase your online visibility, in particular through the use of Google My Business and the right on-site and off-site SEO optimisation strategies.

This approach will allow you to effectively connect with those customers who are looking for your products or services in your geographic area, ensuring a greater likelihood of attracting qualified traffic and potential buyers directly to your business.

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    Via C. Colombo 2 - 10024, Moncalieri (Turin) We are open from Monday to Friday from 9 am to 7 pm